PixBoost 3×'d discovery calls by letting the work do itself.

The problem

PixBoost is a two-person SaaS team building AI-powered image editing tools. Their outbound had plateaued: the founder was personally sourcing leads, writing emails one-by-one, and sending out of his own inbox. It ate four hours a day, and the quality of personalization dropped as he fatigued.

The pipeline itself worked. Every 100 emails produced roughly 3 booked calls. But 100 was the ceiling — he couldn't scale past what one human could type. Meanwhile, better-funded competitors were growing through paid acquisition he couldn't justify.

“Three weeks after shipping, I'd forgotten outbound was ever something I had to do. That's the whole point.”— Ivan V., Founder

What we built

A fully autonomous outbound pipeline. The system pulls fresh prospects from their ICP, verifies every email address, scores them against a quality rubric, generates hyper-personalized opening lines referencing each prospect's actual website, and drops them into timezone-appropriate send campaigns.

Every component is observable in a central dashboard Ivan checks once a morning. Failures alert him instantly. The system runs daily at 2am UTC, so he wakes up to fresh leads already processed and booked-call notifications on his phone.

The result — 90 days in

3× more discovery calls with identical ICP quality. 20 hours/week of founder time freed — back to building product. The build cost paid back inside the first month via one closed deal. Zero human bottleneck — the team scales outbound without hiring. And the compound value matters most: the pipeline keeps running, every week, for the same zero hours.